Melvin Bostelaar appointed CEO of SuomiVeto
Melvin Bostelaar, known from BetCity.nl, has been appointed CEO of SuomiVeto Oy. He leads the company towards the opening of the Finnish gambling market on 1 July 2027.
Melvin Bostelaar started as CEO of SuomiVeto on 22 October 2026.
“Four years ago, we sold BetCity.nl after an incredible journey. Stepping away was the right call for me at the time. Now I am CEO of SuomiVeto,” says Bostelaar.
SuomiVeto Oy was granted a gambling licence by the National Police Board on 22 October 2026. Finland’s gambling market opens to competition on 1 July 2027.
We believe strongly in the Finnish market and we are building a team that can do it properly.
Melvin Bostelaar, CEO of SuomiVeto
“Together with our dream team of main partners, we are getting ready,” says Bostelaar.
SuomiVeto’s partners include Kambi, which supplies the sportsbook platform, Bragg, which supplies the player account system and casino games, creative agency Ryhmä and media agency Kohderyhmä.
IN BRIEF
- Name
- Melvin Bostelaar
- Role
- CEO
- Started
- 22 Oct 2026
- Background
- BetCity.nl
About SuomiVeto Oy
SuomiVeto Oy is a Finnish gambling company holding a gambling licence (RALU/2027/L111) granted by the National Police Board. The company is preparing for the opening of Finland’s gambling market on 1 July 2027. Contact: info@suomiveto.fi.