Kambi to supply the SuomiVeto sportsbook platform
SuomiVeto has confirmed its partnership with Kambi as its sportsbook provider ahead of the opening of the regulated Finnish market.
Kambi is a globally recognised sportsbook provider with a proven track record in highly regulated markets. The SuomiVeto team has worked with Kambi before, when building BetCity (sold to Entain plc) into a market-leading operator in the Netherlands, one of the most strictly regulated gambling markets in Europe.
That experience matters. It gives SuomiVeto confidence as it prepares for Finland, building on proven technology, deep regulatory expertise and a shared focus on long-term, sustainable growth.
SuomiVeto deliberately chooses experienced, tier-one partners and starts its preparation early. The partnership with Kambi is an important step towards its Finnish licence and market entry.
The SuomiVeto team has already demonstrated their ability to build a market-leading brand with BetCity, and we look forward to helping them replicate — and exceed — that success in Finland. With our Turnkey Sportsbook and extensive experience supporting launches in newly regulated markets, SuomiVeto will be well positioned for long-term sportsbook growth.
Werner Becher, CEO of Kambi
When selecting a partner, we wanted to work with a true market leader — and that’s exactly what we have with Kambi. Their technology, expertise and operational excellence were instrumental to BetCity’s rapid growth, and we believe the same formula will set SuomiVeto up for success. Our ambition is to become one of Finland’s leading sportsbooks, and with Kambi’s Turnkey Sportsbook solution and our bold marketing strategy, we are confident we can achieve that from day one.
Melvin Bostelaar, Co-Founder of SuomiVeto
Our previous collaboration with Kambi in the Netherlands demonstrated the value of working with a best-in-class sportsbook partner. As we prepare for the regulated Finnish market, choosing Kambi was a natural decision. Their advanced technology, trading expertise and experience in regulated environments give us the foundation we need to become a market leader once again. We look forward to building a strong and differentiated sportsbook offering together in Finland.
Joey Singels, Co-Founder of SuomiVeto
PARTNER IN BRIEF
- Partner
- Kambi
- Role
- Sportsbook platform
- Market
- Finland
- Launch
- 1 Jul 2027
About SuomiVeto Oy
SuomiVeto Oy is a Finnish gambling company holding a gambling licence (RALU/2027/L111) granted by the National Police Board. The company is preparing for the opening of Finland’s gambling market on 1 July 2027. Contact: info@suomiveto.fi.